{"title":"fish","description":null,"products":[{"product_id":"frozen-whole-flounder-deep-sea-flatfish","title":"Frozen Whole Flounder Deep-Sea Flatfish","description":"\u003cp\u003eA whole flounder, flat and broad, with a dark grey-brown upper skin finely mottled and shot through with a silvery sheen. The underside is pure white, and a continuous fringe of fin runs the whole length of the body.\u003c\/p\u003e\n\u003cp\u003eCut it open and the flesh is thick, snowy white and firm, built in clean flakes with very few bones — the reason flatfish is so often the first fish put in front of children and elders. It is mild and delicate rather than oily, and takes kindly to pan-frying, steaming, braising or roasting.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhole fish, complete shape, dark mottled upper skin\u003c\/li\u003e\n\u003cli\u003eThick white flesh with very few bones\u003c\/li\u003e\n\u003cli\u003eMild and delicate, with no strong fishy odour\u003c\/li\u003e\n\u003cli\u003ePan-fry, steam, braise or roast\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eNet weight 1000g. Keep frozen at -18°C or below. Avoid repeated thawing. Cook thoroughly before eating.\u003c\/p\u003e","brand":"JOHNNY POLLARD","offers":[{"title":"Frozen","offer_id":51904708116758,"sku":"FROZEN-WHOLE-FLOUNDER-DEEP-SEA-FLATFISH","price":34.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1010\/5008\/9750\/files\/1_d7c0d6b4-668b-473a-b15b-fcdef9c43ef4.jpg?v=1789718432"},{"product_id":"frozen-farm-raised-small-horse-mackerel","title":"Frozen Farm-Raised Small Horse Mackerel","description":"\u003cp\u003eSmall horse mackerel with bright silver flanks shading to a blue-green back, and the dark spot at the gill cover that marks the species. Scales are intact and the large round eyes are still clear — signs the fish were handled cold and fast.\u003c\/p\u003e\n\u003cp\u003eThe meat is firm and delicate with balanced fat, giving a mild ocean aroma rather than the heavy oiliness of larger mackerel. They are small enough to cook whole: pan-fry until the skin crisps, grill over coals, deep-fry, braise, or simmer into soup.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBright silver flanks with the characteristic gill spot\u003c\/li\u003e\n\u003cli\u003eComplete and glossy, scales intact\u003c\/li\u003e\n\u003cli\u003eFirm, delicate flesh with balanced fat\u003c\/li\u003e\n\u003cli\u003ePan-fry, grill, deep-fry, braise or soup\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eNet weight 1000g. Keep frozen at -18°C or below. Avoid repeated thawing. Cook thoroughly before eating.\u003c\/p\u003e","brand":"JOHNNY POLLARD","offers":[{"title":"Frozen","offer_id":51904705986838,"sku":"FROZEN-FARM-RAISED-SMALL-HORSE-MACKEREL","price":26.49,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1010\/5008\/9750\/files\/1_c4975bb5-fee8-4614-9360-bbd35cdd41a8.jpg?v=1789718448"},{"product_id":"frozen-large-hairtail-middle-cut-sections","title":"Frozen Large Hairtail Middle-Cut Sections","description":"\u003cp\u003eThick middle-cut sections of hairtail, sawn clean across the body. The skin is a fine, almost foil-like silver; the cut face shows pale pink-white flesh with a small dark centre where the spine ran.\u003c\/p\u003e\n\u003cp\u003eHeads and tails are taken off and only the plump middle is kept, so every piece is deep-bodied and meaty with few bones. Braise it in the classic way with soy and ginger, pan-fry the sections until the skin blisters, or deep-fry and finish with a hot, sweet-sour sauce.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMiddle-cut only — heads and tails removed\u003c\/li\u003e\n\u003cli\u003eThick, deep-bodied sections with fine silver skin\u003c\/li\u003e\n\u003cli\u003ePink-white flesh, mild aroma, few bones\u003c\/li\u003e\n\u003cli\u003eBraise, pan-fry, deep-fry or steam\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eNet weight 1000g. Keep frozen at -18°C or below. Avoid repeated thawing. Cook thoroughly before eating.\u003c\/p\u003e","brand":"JOHNNY POLLARD","offers":[{"title":"Frozen","offer_id":51904705069334,"sku":"FROZEN-LARGE-HAIRTAIL-MIDDLE-CUT-SECTIONS","price":27.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1010\/5008\/9750\/files\/1_c2b9b7b7-00af-46ae-b511-ed53e080e426.jpg?v=1789718464"},{"product_id":"frozen-sashimi-grade-bluefin-tuna-chunks","title":"Frozen Sashimi-Grade Bluefin Tuna Chunks","description":"\u003cp\u003eBluefin tuna cut into neat rectangular blocks, each one a soft rose-pink threaded with fine white marbling. The cuts are clean and square with the fascia trimmed away, so almost nothing is lost to trim.\u003c\/p\u003e\n\u003cp\u003eThis is sashimi-grade fish, frozen hard on the vessel right after the catch to hold its ocean-fresh quality. The fat is well distributed through the flesh, which gives the soft, melt-in-the-mouth texture and rich, faintly sweet flavour that bluefin is valued for. Slice it for sashimi and sushi, or sear it quickly on a hot pan and keep the centre pink.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeat rectangular blocks, cleanly cut and trimmed\u003c\/li\u003e\n\u003cli\u003eRose-pink flesh with fine, well-distributed marbling\u003c\/li\u003e\n\u003cli\u003eSoft, melt-in-the-mouth texture\u003c\/li\u003e\n\u003cli\u003eSashimi, sushi, pan-sear, grill or salad\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eNet weight 500g. Keep frozen at -18°C or below. Repeated thawing will spoil the texture — thaw once, in the fridge.\u003c\/p\u003e","brand":"JOHNNY POLLARD","offers":[{"title":"Frozen","offer_id":51904703529238,"sku":"FROZEN-SASHIMI-GRADE-BLUEFIN-TUNA-CHUNKS","price":41.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1010\/5008\/9750\/files\/1_54e1a2da-4b54-432c-9fec-2aaec89d8d17.jpg?v=1789718508"},{"product_id":"frozen-thick-cut-salmon-steaks-skin-on","title":"Frozen Thick-Cut Salmon Steaks Skin-On","description":"\u003cp\u003eThick cross-section salmon steaks, cut straight through the body so each one carries the full ring of flesh around the central bone. The meat is a deep orange-red, banded with distinct white lines of fat, and every steak keeps its strip of dark skin.\u003c\/p\u003e\n\u003cp\u003eThe steaks are firm and juicy, with a high oil content that keeps them moist even if they are cooked a little past the point. Pan-fry them skin-side down until the skin crisps, bake, steam, or cook straight in an air fryer. Rich in quality protein and Omega-3.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThick cross-section steaks, complete ring of flesh\u003c\/li\u003e\n\u003cli\u003eDeep orange-red meat with distinct white fat bands\u003c\/li\u003e\n\u003cli\u003eSkin left on for crisp pan-frying\u003c\/li\u003e\n\u003cli\u003ePan-fry, bake, steam or air-fry\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eNet weight 1000g. Keep frozen at -18°C or below. Avoid repeated thawing. Cook thoroughly before eating.\u003c\/p\u003e","brand":"JOHNNY POLLARD","offers":[{"title":"Frozen","offer_id":51904702906646,"sku":"FROZEN-THICK-CUT-SALMON-STEAKS-SKIN-ON","price":28.49,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1010\/5008\/9750\/files\/1_d902f2e0-2e65-45df-a761-8ffebd3a9202.jpg?v=1789718525"}],"url":"https:\/\/jolard.shop\/collections\/fish.oembed","provider":"JOHNNY POLLARD","version":"1.0","type":"link"}